How a Mindset Shift Created Digital Innovation

How a Mindset Shift Created Digital Innovation

I had been working with independent film-makers for a number of years, helping them grow their audiences online, crowdfund, manage their PR and distribute their films online. The problem was that I kept building up audiences in one place such as a crowdfunding...
Crowdfunding to Win

Crowdfunding to Win

Crowdfunding is becoming an increasingly important part of the funding mix for many cultural enterprises, and it is a process which, when done well, can deliver a great deal more value than just money. But it is not an easy or simple option and those significant...
Dealing with Rejected Creative Work

Dealing with Rejected Creative Work

It happens to us all, even the most respected studios and designers are told by clients to rethink and do it again. Sometimes there’s no avoiding it. Thankfully it happens less often the better you get at your craft. Whilst it’s frustrating, time-consuming and...
Economies of Scale

Economies of Scale

Some businesses need to reach a certain size to be viable. That size is sometimes known as critical mass. If you don’t reach it, the business will always be unprofitable. If you do, turnover will increasingly flow through to profit because of economies of...