It happens to us all, even the most respected studios and designers are told by clients to rethink and do it again. Sometimes there’s no avoiding it. Thankfully it happens less often the better you get at your craft.
Whilst it’s frustrating, time-consuming and dissatisfying to have what you perceive to be good work rejected, it’s also the same for your paying client. Nobody likes rejection. Take it on the chin, dust yourself down and come back with work that is better and stronger than the rejected stuff. This takes a lot of resolve and skill and this is what separates good designers from bad,
Question the brief at the start. Is there anything in there that is contradictory or unusual?
Be friendly, accommodating and honest. This goes a long way in building trust between client and designer.
If you’re unsure of visual tone of voice, a shared, private Pinterest board can be effective.
Keep the client up to date with progress. It’s wrong to think your client needs educated, they just need to love your work as there’s nearly always a pretty good reason why the design was rejected.
Ask yourself are the comments reasonable and do they have a point? How do we fix this?
What are the next steps to a satisfactory solution for both parties?